Category Archives: Updates
llms.txt: Does Your Website Actually Need One?
If you’ve spoken to a digital marketing agency this year, there’s a fair chance someone...
How to Write Content That AI Tools Quote (and Customers Actually Read)
When Google’s AI Overviews or ChatGPT answer a question, they pull from websites. Some pages...
Your Website Traffic Dropped but Your Leads Didn’t. Here’s Why.
It’s one of the most common conversations we’ve had with business owners this year. “Our...
SEO vs AEO vs GEO: What the Acronyms Mean and Which Ones Matter for Your Business
If you’ve read anything about marketing this year, you’ve probably seen a new set of...
The New SEO Playbook: How Search Works in 2026 (SEO, AEO and GEO Explained)
For twenty years, SEO had a fairly simple goal: get your website onto page one...
Digital Marketing for Medical Practices in South Africa: How to Grow Your Practice Within HPCSA Rules
Many doctors, dentists, physiotherapists and other health practitioners in South Africa are uneasy about marketing....
12 Questions to Ask Before You Hire a Digital Marketing Agency (Including Us)
Hiring a digital marketing agency is a significant spend for most South African businesses. Get...
Your Google Business Profile in 2026: What’s Changed and What Most South African Businesses Get Wrong
If you run a business with a physical location or a service area, your Google...
You Rank for Your Business Name. So Why Aren’t New Customers Finding You?
“We’re number one on Google.” We hear this a lot from new clients, and it’s...
Is ChatGPT Recommending Your Competitors? How South African Businesses Get Found in AI Answers
Try this before you read any further. Open ChatGPT, Gemini or Google’s AI Mode and...