Paid Advertising on Google, Microsoft & Social Media

Reach Customers the Moment They’re Ready to Buy

SEO takes months to build. Paid advertising puts you in front of customers from the day your campaigns go live. We run campaigns on Google, Microsoft (Bing) and every major social media platform, including Facebook, Instagram, TikTok, LinkedIn, X, Pinterest and Snapchat. Every campaign is measured on one question: how many enquiries and sales is your ad spend bringing in?

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Our Paid Advertising Approach:
Targeted, Measured, Proven

We take a personal approach
so every click counts

Our campaigns are built on three pillars:

  • Targeted: Campaigns built around your goals, whether that’s online sales, bookings, quote requests or calls.
  • Measured: We track every enquiry and sale back to the ad that produced it, and move budget to what’s working.
  • Proven: Our team brings years of paid advertising experience. We cut wasted spend first, then scale what works.
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Why Paid Advertising Works

Paid advertising puts you in front of customers immediately, and you control who sees your ads, when and for how much. The benefits:

  • Instant visibility: Appear the moment customers search for businesses like yours.
  • You control the budget: Set a monthly spend and change it whenever you need to.
  • Measurable results: See exactly which ads bring in enquiries and what each one costs.

8x

Average return on ad spend

R30m+

Revenue generated for clients

2020

Growing businesses since

Paid Advertising Packages

One fee covers strategy, setup and ongoing management across Google, Microsoft and social media. Your ad spend is paid directly to each platform, so you always see exactly where it goes.

Launch

From

R5,000/mo

Ideal for: Businesses starting out with paid ads, or spending up to R20,000 a month on ads.

  • Account setup or audit with full conversion tracking in GA4 and your ad platforms
  • Keyword research focused on buying intent
  • 1–2 campaigns on Google, Microsoft or one social media platform
  • Ad copy written and tested by our team
  • Negative keyword management to cut wasted spend
  • Monthly report on enquiries, cost per enquiry and return on ad spend
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Growth

From

R8,500/mo

Ideal for: Businesses spending R20,000–R50,000 a month across several campaigns or platforms.

  • Everything in Launch, plus:
  • Multiple campaigns across Google (Search, Performance Max, Shopping, YouTube and Display) and Microsoft Advertising
  • Remarketing to bring back visitors who didn’t convert
  • Social media ads on Facebook, Instagram, TikTok, LinkedIn, X, Pinterest and Snapchat
  • Ongoing A/B testing of ads and landing pages
  • Landing page recommendations to lift conversion rates
  • Fortnightly reporting and a monthly strategy call
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Scale

From

R12,500/mo

Ideal for: E-commerce brands and advertisers spending over R50,000 a month. Fee is R12,500 or 15% of ad spend, whichever is higher.

  • Everything in Growth, plus:
  • Full-funnel strategy across Google, Microsoft and all major social media platforms
  • Shopping feed optimisation for e-commerce
  • Advanced tracking: enhanced conversions and offline conversion imports
  • Competitor and auction analysis
  • Weekly optimisation and fortnightly strategy reviews
  • Dedicated account manager
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Growth Partnership

From

R15,000/mo

Ideal for: Businesses that want SEO, paid ads and website care run as one joined-up plan.

  • One strategy across search, ads and your website
  • Better value: combined services cost less than buying each one separately
  • Joined-up reporting that links your marketing to enquiries and revenue
  • Monthly strategy meeting with a senior consultant
  • Scope tailored to your goals, market and growth plans
Book a strategy call

Prices are our monthly management fee. Your ad spend is paid directly to Google, Microsoft or the social media platform. A once-off setup fee of R6,500 applies to new accounts and full rebuilds, and includes full conversion tracking. We recommend a minimum ad spend of R5,000 a month.

Frequently asked questions

PPC (Pay-Per-Click) is a digital advertising model where advertisers pay a fee each time one of their ads is clicked. It allows your business to buy visits to your site rather than earning them organically. Ads appear on platforms like Google, Microsoft (Bing) and social media networks, and you can control who sees your ads based on demographics, keywords, and other targeting criteria.

We recommend a minimum ad spend of R5,000 a month so campaigns gather enough data to optimise. The right budget depends on your industry, competition and goals. We’ll recommend a starting budget in your proposal and scale it as results come in.

Google Ads (Search, Performance Max, Shopping, YouTube and Display), Microsoft Advertising (Bing), and all major social media platforms: Facebook, Instagram, TikTok, LinkedIn, X, Pinterest and Snapchat. We recommend platforms based on where your customers are.

We conduct thorough keyword research to identify high-intent keywords relevant to your business. This includes analysing search volume, competition, and user behaviour to ensure you’re targeting the right audience and maximising your ad spend.

PPC campaigns can generate results almost immediately after launch, but optimal performance typically improves over time as we gather data and optimise the campaigns. You may see traffic and conversions in the first few days, but we recommend allowing a few weeks for the best results.

We report on what matters to your business: enquiries, cost per enquiry, sales and return on ad spend. We also watch click-through rates and cost per click, but those are working numbers, not results. You get a monthly report in plain English, and a live dashboard on larger plans.

Yes. You control the budget and can target only the people most likely to buy, so even a modest budget can bring in enquiries. We recommend starting from R5,000 a month in ad spend.

Google Ads reaches far more searchers. Microsoft Advertising (formerly Bing Ads) reaches a smaller audience with less competition, which often means a lower cost per click. It works well as a complement to Google Ads.

PPC isn’t a “set-it-and-forget-it” strategy. Ongoing management ensures that your campaigns are continuously optimised for better performance. This includes adjusting bids, updating keywords, testing new ads, and refining targeting based on data.

A fixed monthly fee based on your ad spend and how complex your campaigns are, starting from R5,000 a month. For accounts spending over R50,000 a month, the fee is 15% of ad spend or R12,500, whichever is higher. A once-off setup fee of R6,500 applies to new accounts and full rebuilds.

Yes, it’s included in every setup. We track form enquiries, calls and WhatsApp clicks in GA4 and your ad platforms. On larger accounts, we also feed real sales and bookings back to Google Ads. If you only need tracking, see Tracking and Analytics.

You do. Your ad accounts, tracking and data stay in your business’s name, and we manage them with access you grant. If we ever part ways, everything stays with you.