Google Tag Manager Basics

What is Google Tag Manager? Google Tag Manager (GTM) is a tool that’s freely available used for managing your website tracking tags. These are snippets of code you place on your website to record user interaction (usage data). What makes Google Tag Manager so great? Basically, GTM makes tracking on your website much, much easier and organised: […]

Cost Per Acquisition (CPA)

Cost Per Acquisition Definition Cost per acquisition (CPA) is an online advertising pricing model where an advertiser pays for a specified acquisition – an acquisition could be a sale, a click, an event, a form submission (e.g. newsletter sign-up, registration, making contact etc.) CPA is – in my opinion – the most important metric in a PPC campaign – […]

Clear Design Website Redesign

Project Scope Clear Design is the leading fabricator of Acrylic Products in Southern Africa. They manufacture over 1000 Acrylic Products catering to businesses looking for custom acrylic products, branding opportunities and an eco-friendly solution. Clear Design has been a long-standing client of mine. I had started implementing SEO on their website a couple of years […]

Google My Business

Signing up for a GMB profile is easy, follow the steps found here: – Once you have signed up you will need to verify your GMB profile. How to Verify Your GMB profile After Creating your GMB profile, you will be prompted to verify your listing via a verification code Google provides. There are […]

Posted in SEO

Conducting Keyword Research in 2018

Keyword Research Keyword Research is the most important step to implement thoroughly when rolling out a Pay Per Click Advertising or Search Engine Optimisation Campaign. Keyword research allows you to create website keyword focus and it also helps you to better understand your target market, how to reach them and convert them into leads. How […]

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