Tracking and Analytics Setup

Know exactly which marketing brings in business

Most websites we audit are missing something: form enquiries that aren’t recorded, phone calls that aren’t tracked, or ad campaigns chasing clicks instead of customers. If you can’t see which marketing brings in enquiries, you can’t spend your budget with confidence. We set up your tracking properly, and keep it working.

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Digital Marketing Tracking and Analytics

What we set up:
Tracking you can trust

Why tracking matters

Google’s automated ad campaigns learn from your conversion data. Feed them real enquiries and sales, and they find more of the right customers. Track only clicks, and that’s what they’ll chase.

  • Stop guessing: see which channels, campaigns and pages bring in enquiries, and which ones don’t.
  • Spend with confidence: move budget to what’s working, backed by real numbers.
  • Better ad results: campaigns optimise for customers, not clicks.

What you get

  • A live dashboard showing enquiries, where they came from and what they cost
  • A plain-English guide to reading your numbers
  • A tracking plan listing everything we track, so nothing depends on us
  • Everything set up in your own accounts, in your business’s name
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Pricing

Tracking is already included in every paid advertising setup, and in our Business Website and E-commerce Store builds.

Tracking Setup

From

R6,500 once-off

GA4, Tag Manager, enquiry, call and WhatsApp tracking, ad platform conversions and cookie consent.

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Reporting Dashboard

From

R1,500/mo

A live dashboard of enquiries, sources and costs, with a monthly plain-English summary. Included in any monthly plan.

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Frequently asked questions

The tool is free. Setting it up to track what matters to your business isn’t automatic. Out of the box, GA4 counts visits, not enquiries, calls or sales.

Possibly not. Many sites have GA4 installed but aren’t tracking enquiries, or are counting them twice. We’ll check your setup and tell you honestly what needs fixing.

We set up a cookie consent banner and configure your tracking to respect each visitor’s choice. It’s still worth checking your privacy policy with your legal adviser.

Yes. We track taps on your phone number and WhatsApp button, and calls from your Google Ads. If you need to track calls from every source, we can recommend a call-tracking service.

You do. Everything is set up in your own accounts, and you keep full access if we ever stop working together.

Find out what your marketing is really bringing in

Start with a tracking setup, or book a Digital Marketing Audit for a full review of your marketing.

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