Most websites we audit are missing something: form enquiries that aren’t recorded, phone calls that aren’t tracked, or ad campaigns chasing clicks instead of customers. If you can’t see which marketing brings in enquiries, you can’t spend your budget with confidence. We set up your tracking properly, and keep it working.
Set up around your business goals, not left on the default settings.
One place to manage all your tracking, so changes don’t need a developer.
Contact forms, quote requests and bookings recorded as conversions.
Taps on your phone number and WhatsApp button, and calls from your ads.
Conversion tracking for Google Ads, Microsoft Advertising and Meta, including enhanced conversions.
Real outcomes, like booked appointments or closed sales, fed back to Google Ads so it finds more people like your best customers.
A consent banner that meets POPIA and Google’s consent requirements.
Connected, so you see search and Maps performance in one place.
Google’s automated ad campaigns learn from your conversion data. Feed them real enquiries and sales, and they find more of the right customers. Track only clicks, and that’s what they’ll chase.
Tracking is included in every paid advertising setup, every monthly plan, and our Business Website and E-commerce Store builds. If you need it on its own, we scope it after a quick look at your current setup, so you only pay for what’s actually missing.
Scoped to your setup
GA4, Tag Manager, enquiry, call and WhatsApp tracking, ad platform conversions and cookie consent.
Discuss your trackingWith any monthly plan
A live dashboard of enquiries, sources and costs, with a monthly plain-English summary.
Start a projectThe tool is free. Setting it up to track what matters to your business isn’t automatic. Out of the box, GA4 counts visits, not enquiries, calls or sales.
Possibly not. Many sites have GA4 installed but aren’t tracking enquiries, or are counting them twice. We’ll check your setup and tell you honestly what needs fixing.
We set up a cookie consent banner and configure your tracking to respect each visitor’s choice. It’s still worth checking your privacy policy with your legal adviser.
Yes. We track taps on your phone number and WhatsApp button, and calls from your Google Ads. If you need to track calls from every source, we can recommend a call-tracking service.
You do. Everything is set up in your own accounts, and you keep full access if we ever stop working together.
Start with a tracking setup, or book a Digital Marketing Audit for a full review of your marketing.
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