Category Archives: Updates

How to Tell If Your Marketing Is Working: The 3 Numbers to Ask For

If you pay for marketing every month and can’t say whether it’s working, you’re not...

llms.txt: Does Your Website Actually Need One?

If you’ve spoken to a digital marketing agency this year, there’s a fair chance someone...

How to Write Content That AI Tools Quote (and Customers Actually Read)

When Google’s AI Overviews or ChatGPT answer a question, they pull from websites. A few...

Your Website Traffic Dropped but Your Leads Didn’t. Here’s Why.

“Our traffic’s down. Something’s wrong.” We’ve had this conversation with a lot of business owners...

SEO vs AEO vs GEO: What the Acronyms Mean and Which Ones Matter for Your Business

Marketing has picked up a new batch of acronyms this year. GEO, AEO, sometimes AIO...

The New SEO Playbook: How Search Works in 2026 (SEO, AEO and GEO Explained)

For about twenty years, SEO had a simple goal: get onto page one of Google,...

Digital Marketing for Medical Practices in South Africa: How to Grow Your Practice Within HPCSA Rules

A lot of doctors, dentists and physiotherapists are uneasy about marketing. Some remember when advertising...

12 Questions to Ask Before You Hire a Digital Marketing Agency (Including Us)

Plenty of business owners have been burnt by a marketing agency, and the story is...

Your Google Business Profile in 2026: What’s Changed and What Most South African Businesses Get Wrong

For a local business, the Google Business Profile is often the first thing a customer...

You Rank for Your Business Name. So Why Aren’t New Customers Finding You?

“We’re number one on Google.” New clients tell us this a lot, and it’s usually...