If you aren’t doing SEO for your business, you’re doing it for your competition

What is Search Engine Optimisation (SEO)?

Search Engine Optimisation (SEO) is a marketing method that, when deployed correctly, increases your website’s visibility in search engines, such as Google or Bing.

SEO incorporates both creative and technical elements that when combined, improve your keyword rankings, drive website traffic, and increase the overall awareness/visibility of your business/website online.

There are many SEO ranking factors (200+) that determine the SEO-friendliness of a website. The basics start from the words on a web page to the way other websites link to yours. Simply put, SEO is a way of helping search engine (crawlers) understand your website, award credibility and place it higher up in the search results for keywords related to your business.

Do you need SEO?

Seeing as you’re here.. probably?

Digital is the NOW, it isn’t the future anymore…

Search Engine Marketing is becoming the most valuable marketing vehicle. Social media and other platforms can generate seriously valuable traffic to your website, but currently search engines take the cake. It’s the primary method of navigation for most Internet users, SEO allows you to meet customers at all points in their buying cycle. From awareness to transaction.

21 million South Africans are active internet users. This is the 4th draft of our SEO page in the past 3 years, that number is probably much higher by now..

The number of internet users in SA have continued to grow. This is true whether your site provides content, services, products, information, or just about anything else.

Deploying an SEO strategy levels the playing field and allows SMEs to compete with the Amazons and Takealots of this world.

Search engines are unique in that they provide targeted traffic—people looking for what you offer. Search engines are the roadways that make this happen. If search engines cannot find your site, or add your content to their databases, you miss out on incredible opportunities to drive relevant traffic to your site.

Search queries—the words that users type into the search box—carry extraordinary value. Targeted traffic to a website can provide incredible reach, revenue, and exposure like no other channel of marketing. Investing in SEO can have an exceptional rate of return compared to other marketing verticals.

Search engines are smart, but they still need help. The major search engines (Google, Bing, Yahoo etc)  are always working to improve their technology to crawl the web more efficiently and return better results to the users (humans).

However, there is a limit to how search engines can operate. Whereas the right SEO can net you thousands of visitors and increased visibility, the wrong moves can hide or bury your site deep in the search results where visibility is lower than Marianas Trench.

In addition to making content available to search engines, SEO also helps boost rankings so that content will be placed where searchers will more readily find it. The Internet is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.

The world of SEO is complex, but most people can easily understand the basics. Even a small amount of knowledge can make a big difference. Free SEO education is widely available on the web, including in guides found in my Digital Marketing Blog. Combine this new found knowledge with practice and you are well on your way to becoming a guru.

Depending on your time commitment, your willingness to learn, and the complexity of your website(s), you may decide you need an expert to handle things for you.Things can go pear-shaped. Agencies and individuals that implement Search Engine Optimisation can vary greatly; some have a specialised focus, while others take a broader and more general approach to optimising your website.

I would highly recommend educating yourself on SEO so you know what your service providers are up to.

Learn About SEO With These Short Videos: