Google Ads / PPC Management

Why choose Paid Advertising

With flexible budgeting and bidding strategies, Google Ads works for both small and large businesses. Start small with a few hundred Rand or scale up for broader reach. The platform’s versatility makes it the go-to solution for businesses of any size, delivering effective results across industries.

Ad Costs & ROI

Effective Google Ads costs depend on:

• Ad Delivery Timing
• Targeting & Audience
• Keyword Competition
• Bids & Ad Quality

Industries like insurance may see higher click costs, but strategic keyword selection can uncover affordable opportunities. Whether targeting high-purchase intent keywords or balancing traffic across your sales funnel, optimizing based on data ensures better results. Well-optimized campaigns nearly always generate a strong return on ad spend.

Expand Your Reach with Bing Ads

Don’t limit your strategy to Google. Bing Ads provide access to a broader audience, often at a lower CPC. Combining Google and Bing maximizes your reach across search platforms.

Leverage YouTube & Performance Max for Maximum Impact

YouTube Ads: Engage users with video ads to build brand awareness and drive conversions. It’s a highly effective platform for visual storytelling, targeting users across all stages of the sales funnel.

Performance Max: Harness Google’s AI-driven solution to optimize ads across multiple channels—including Search, Display, YouTube, and Shopping—with a single campaign. It streamlines your efforts and boosts ROI by finding the best performing ad placements automatically.

Programmatic Advertising for Full-Funnel Targeting

Complement your Google Ads with programmatic advertising. Programmatic platforms allow you to target users across a vast network of websites, using data-driven algorithms to serve personalized ads. Combining Google’s reach with programmatic partners ensures a comprehensive digital strategy, reaching customers on all devices and across the web.