Google Core Updates 2017

Core Google Updates – 2017

Snippet Length Increase  —  November 30, 2017


Google had been testing longer snippets for about 2 years until they increased them across a large pool of results. Snippets are now eligible to bear 230 – 300 characters opposed to the previous 165 character snippet limit.

Chrome HTTPS Warnings  —  October 17, 2017


With the launch of Chrome 62, Google started warning users visiting sites with mixed content or insecure content. This was not an algorithm update, however, this was a vital in Google’s push toward HTTPS secure websites and search results.

Google Jobs  —  June 20, 2017


Google officially launched their jobs portal, including a stand-alone 3-pack of job listings in search results. These results drew data from almost all of the major providers, including LinkedIn, Monster, Glassdoor, and CareerBuilder.

Unnamed Update  —  February 6, 2017


Algorithm changes beginning on February 1st continued for a full week, peaking around February 6th. Webmaster forums and case studies suggest these were separate events.

Intrusive Interstitial Penalty  —  January 10, 2017


Google started rolling out a penalty to punish aggressive interstitials and pop-ups that might damage the mobile user experience. Google also provided a rare warning of this update five months in advance. MozCast showed high temperatures from January 10-11, but many SEOs reported minimal impact on sites that should have been affected.

(source: Moz’s Post on Google Algorithm Changes)

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