Keyword Research

Keyword Research is the most important step to implement thoroughly when rolling out a Pay Per Click Advertising or Search Engine Optimisation Campaign. Keyword research allows you to create website keyword focus and it also helps you to better understand your target market, how to reach them and convert them into leads.

How to Implement Keyword Research

There are a few tools you can use to implement keyword research. Namely Google’s Keyword Planner.

When conducting your research, you must bear in mind search intent.

 

Search Intent

Search intent is the end goal any given search term hopes to achieve for the user conducting the search. Your potential customers/leads use search engines to find the products or services that they need.

You need to conduct your keyword research in a way that it covers what your target market actually searches for. You should have a rough idea before implementing your research but it will become clear while you do it based on the number of searches for X keyword and which competitors come up in the SERPs for X keyword.

Read more on keyword research by Ahrefs here.

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