Cost Per Acquisition Definition Cost per acquisition (CPA) is an online advertising pricing model where an advertiser pays for a specified acquisition – an acquisition could be a sale, a click, an event, a form submission (e.g. newsletter sign-up, registration, making contact etc.) CPA is – in my opinion – the most important metric in a PPC campaign – […]
Category Archives: SEO
A site migration, according to Moz, is “a term broadly used by SEO professionals to describe any event whereby a website undergoes substantial changes in areas that can significantly affect search engine visibility — typically changes to the site’s location, platform, structure, content, design, or UX.
Choosing a domain name is vital in your digital marketing and branding efforts. It requires just as much thought and consideration as choosing your business name. The best domain names are generally shorter and include a keyword related to your service. If you have an already established brand, this isn’t as important and I would […]
Signing up for a GMB profile is easy, follow the steps found here: https://business.google.com – Once you have signed up you will need to verify your GMB profile. How to Verify Your GMB profile After Creating your GMB profile, you will be prompted to verify your listing via a verification code Google provides. There are […]
What are Goal Funnels: A Goal Funnel in Google Analytics is a sequence of URLs on your website that defines the path you expect users to follow while completing one of your Goals. For example: Say you have an e-commerce store. You would want to see in Google Analytics how visitors to your site navigate your website […]
What is Domain Authority? Domain Authority (DA) is a website metric developed by the well-trusted Moz. DA is one of the most important factors known to SEOs. The higher your Domain Authority, the higher the chance that you are going to enjoy strong traffic and higher rank. Before we go about increasing DA, here are some […]
Keyword Research Keyword Research is the most important step to implement thoroughly when rolling out a Pay Per Click Advertising or Search Engine Optimisation Campaign. Keyword research allows you to create website keyword focus and it also helps you to better understand your target market, how to reach them and convert them into leads. How […]
Search Engine a search engine is a program that searches for and identifies items in an indexed database that corresponds to keywords or characters specified by the user, used especially for finding particular sites on the internet. Top 10 Search Engines Internationally 1. Google A 2016 comscore report states that 64% of searches were powered by Google and […]
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Search Engine Optimisation versus Pay-Per-Click Have you been pondering whether your business would benefit more from paid or organic search? When meeting with clients, after discussing an integrated marketing approach, I get this question often, “is SEO or PPC the better practice?” In my opinion, there is no definitive answer. It all depends on your […]
Core Google Updates – 2017 Snippet Length Increase — November 30, 2017 Confirmed Google had been testing longer snippets for about 2 years until they increased them across a large pool of results. Snippets are now eligible to bear 230 – 300 characters opposed to the previous 165 character snippet limit. Chrome HTTPS Warnings — […]
