What are Goal Funnels: A Goal Funnel in Google Analytics is a sequence of URLs on your website that defines the path you expect users to follow while completing one of your Goals. For example: Say you have an e-commerce store. You would want to see in Google Analytics how visitors to your site navigate your website […]
Category Archives: PPC
Keyword Research Keyword Research is the most important step to implement thoroughly when rolling out a Pay Per Click Advertising or Search Engine Optimisation Campaign. Keyword research allows you to create website keyword focus and it also helps you to better understand your target market, how to reach them and convert them into leads. How […]
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Search Engine Optimisation versus Pay-Per-Click Have you been pondering whether your business would benefit more from paid or organic search? When meeting with clients, after discussing an integrated marketing approach, I get this question often, “is SEO or PPC the better practice?” In my opinion, there is no definitive answer. It all depends on your […]
